LEGO Ideas is a unique and vibrant platform that brings together the creativity of LEGO enthusiasts from all around the world. What started in 2008 as LEGO Cuusoo, a Japanese concept, has evolved into a global community where fans can submit their own design ideas for potential LEGO sets. The essence of LEGO Ideas lies in its collaborative spirit, inviting everyone to engage and contribute.

This initiative allows fans to transform their imaginative concepts into real, tangible products. Once a project is submitted, it goes through a community voting process. If a project garners 10,000 votes, it qualifies for a formal review by LEGO’s design team, opening the door to becoming an official LEGO set. This system not only democratizes the selection of new sets but also ensures that the resulting products have a genuine fan base right from the start.

The purpose of LEGO Ideas goes beyond just creating new sets. It fosters a sense of community among LEGO aficionados, encouraging them to share their creativity and support each other’s projects. This interaction between fans and the brand creates a deeper connection, making the creative experience more enriching and rewarding.

Whether you are a seasoned builder or just a casual fan, LEGO Ideas offers an inviting space to express your creativity, get feedback, and potentially see your dream project come to life. The platform embodies the playful and inventive spirit of LEGO, making it a cornerstone for innovation and fan engagement within the LEGO ecosystem.